During this pandemic, it is critical that businesses and organizations have an online presence. The coronavirus pandemic has significantly impacted how consumers see and relate to businesses and organizations, and your digital strategy must be as strong as possible to keep up with ever-increasing online demands. Having an online presence can help you build an audience, connect with your customers and keep them updated on your day-to-day activities, as well as inform the public of changes in your hours of operation.

The average time a person spent online before COVID-19 was roughly 4 hours a day. Now just 8 months into the pandemic, it's already up to an astonishing 6 hours and 42 minutes per day! Activities that were once exclusive to the real world are now increasingly interwoven with the world wide web. Many consumers are more likely than ever to turn to the Internet to address their needs during these uncertain times. Having an online presence is critical, and here are a few ways to have a stronger online presence.

1. Improve Your Overall Online Presence
Having a strong online presence with a personal website can help you build your brand and gain credibility to attract new customers. Plus, it makes your business more readily accessible to customers so they can find out more information about what your business has to offer from the comfort of their homes. To give your website a nice boost, you can:

• Refresh your websites look
• Optimize your site for mobile
• Create valuable content
• Do some SEO research
• Incorporate keywords on your website pages
• Improve overall user experience

2. Build Your Social Media Presence
Social media is a wildly important tool for communication right now. Even before the Coronavirus started, social media was a great way to communicate with customers directly. Not only can social media be used to reassure your clients you're taking the necessary precautions to keep them safe during the pandemic, but it’s a prime place to promote your business offerings online. To market your business on social media:

• Be active and be present
• Develop strong campaigns
• Utilize sponsored posts or paid advertisements
• Engage by going live
• Keep your customers in the loop with company/organization updates
• Promote special or limited-time offerings
  
  

3. Be Creative
Many businesses have implemented innovative strategies to provide products and services safely and remotely to their customers and clients. When it comes to marketing your business during the pandemic, the more creative you are, the better. Some creative strategies to consider:

• Humanize your company/organization and build a positive connection with the public by showcasing your employees and their stories.
• Use video to share business advice, inspiring stories, or product reviews.
• Show support for your customers with new financial constraints by offering special discounts that will keep revenue flowing.
• Use smart marketing on social media, email campaigns, or paid ads to promote positivity and relay important messages of safety during the pandemic.
  
  

The pandemic has created many challenges but also provides a great opportunity to be more strategic than ever with your digital strategies. Now is the time to boost your online presence. Go have some fun and get out there to give your business the online boost it deserves!

Get in touch with Midnet to see how we can help position your business for online success.