Search
Engine Prioritization and Marketing Service
MidnetROI packages are ongoing, advanced search engine registration
programs that utilize pay-for-placement techniques and proprietary
META and positioning strategies to guarantee listings with leading
search engines including Yahoo!, Google, and MSN. Results are immediate
and measurable. Our Midnet ROI packages provide monthly management
to maintain your presence.
All MidnetROI Packages Include:
Site preparation to optimize placement (up to 20 pages).
Composition and insertion of META tag descriptions, keywords and
page titles.
Infrastructure, content and HTML coding technique employment.
Proprietary META and positioning strategy employment.
Registration with Yahoo, Inktomi (up to 5 URLs) and AltaVista (up
to 3 URLs).
Registration in hundreds of search engines and directories (up to
3 URLs).
Verifiable listing inclusion.
Set up of new Overture and Google AdWords advertising accounts.
Composition of a list of highly-targeted, unique search terms.
Registration of all client-approved search terms with Google.
Registration of a subset of the best search terms with Overture.
Composition/submission of the single ad copy.
Customization of Overture ad titles to correspond with the search
term.
Set up of client-defined maximum bidding thresholds search terms.
MidnetROI Basic:
One-time set-up fee.
25 Overture search terms.
25 Google search terms.
Monthly management: Up to 2 hours client sets own monthly ad
budget.
MidnetROI Plus:
One-time set-up fee.
50 Overture search terms.
50 Google search terms.
Monthly management: Up to 3 hours client sets own monthly ad
budget.
MidnetROI Pro:
One-time set-up fee.
75 Overture search terms.
75 Google search terms.
Monthly management: Up to 4 hours client sets own monthly ad budget.
Monthly Account Management Includes
the Following:
Account Manager Details
Expert assistance in bid, search term and ad management strategy.
Midnet Media will provide one primary account manager.
Single point of contact for any questions.
Positioning Management
Employment of positioning strategies to minimize cost-per-visitor.
Supervision and maintenance of top positioning.
Search Term Management
Identification of highly-targeted search terms.
Employment of search term matching options to qualify targeted traffic.
Ad Management
Composition of professionally-written ad copy.
Composition of customized ads that are specific to individual search
terms.
Composition of ads that qualify targeted traffic.
Addition and removal of ads based on effectiveness in the overall campaign.
Budget Management
Maintenance of customer-defined cost-per-click maximums.
Management of spending within monthly ad budgets.
Monthly Reporting
Search term activity/popularity.
Click-through rates.
Cost per-click-through.
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